The Merchants of Joy
2025
•
1h 29min
• Animation, Documentary, Family
In the city that never sleeps, five families hustle each winter to turn sidewalks into holiday outposts. The Merchants of Joy follows these Christmas die-hards as they source, sell, and safeguard a family tradition at risk. It's a warm, grounded portrait of pride, grit, and the joy they bring—one tree, one customer, one season at a time.
